Client
University of Applied Sciences
Augsburg
Agency
University of Applied Sciences
Augsburg
Expertise
Brand Identity,
Art Direction,
Exhibition
The "Werkschau" is the annual graduate exhibition where students showcase their final projects to industry professionals, friends, family, and the public.
This event celebrates the achievements of over 100 students across two courses. As part of a team of eleven students, I contributed to the creation, development, and execution of the show's visual identity and overall event setup. The theme of "transformation" was chosen to represent the journey of recent graduates, who evolve through shared experiences, diverse influences, and the varied perspectives of teachers and peers.
Our objective was to visually convey the concept of transformation. We designed an interchangeable logo and semi-transparent typography to symbolise flexibility. Additionally, we revamped the traditional exhibition catalogue into a box containing foldable student cards with portfolios. This concept was consistently applied across the website, an in-house installation, videos, photography, and merchandise to create a cohesive identity.
This project is also featured on designmadeingermany.
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