I am a multi-talented freelance graphic designer, originally from Germany and now based in Hampshire. With a decade of experience I specialise in visual identities, reporting design and digital experiences.
I craft bespoke design solutions with a strong emphasis on branding, considering the entire design framework to deliver cohesive experiences. My expertise lies in translating and communicating abstract concepts into compelling visuals while addressing complex challenges and evaluating the complete design system comprehensively to devise optimal creative solutions.
Services
Advertising
Art Direction
Brand Identity
Brochure Design
Campaigns
Digital Design
Illustration & Iconography
Packaging
Photography
Presentation Design
Print Design
Reporting
Social Media Design
Typography
Webdesign
Advertising
Art Direction
Brand Identity
Brochure Design
Campaigns
Digital Design
Illustration & Iconography
Packaging
Photography
Presentation Design
Print Design
Reporting
Social Media Design
Typography
Webdesign
Experience
Radley Yeldar, London & Birmingham, United Kingdom
2021 – 2025
At Radley Yeldar, an award-winning independent creative consultancy, I regularly collaborate with the Investor Engagement team, designing various reports. The consultancy offers a broad range of services, including visual identities, customer experiences, and corporate reporting.
2021 – 2025
At Radley Yeldar, an award-winning independent creative consultancy, I regularly collaborate with the Investor Engagement team, designing various reports. The consultancy offers a broad range of services, including visual identities, customer experiences, and corporate reporting.
LeMieux, Romsey, United Kingdom
2023 – 2024
LeMieux is a leading global equestrian brand and one of the fastest-growing private companies in the UK. As a passionate rider, I found it exciting to work on trade stands, packaging design, research, consumer insights, and collaborate with top competitors to develop innovative solutions.
2023 – 2024
LeMieux is a leading global equestrian brand and one of the fastest-growing private companies in the UK. As a passionate rider, I found it exciting to work on trade stands, packaging design, research, consumer insights, and collaborate with top competitors to develop innovative solutions.
M&C Saatchi Group, London, United Kingdom
2019 – 2023
M&C Saatchi Group is a prestigious and multi-award-winning design agency, spanning 23 countries. I worked with them on numerous brand identities and social media campaigns for some of their international clients.
2019 – 2023
M&C Saatchi Group is a prestigious and multi-award-winning design agency, spanning 23 countries. I worked with them on numerous brand identities and social media campaigns for some of their international clients.
The Croc, London, United Kingdom
2019 – 2023
At The Croc, an award-winning B2B marketing agency, I worked as a regular freelancer, developing brand identities, digital campaigns, storyboards for animations, and creating ebooks.
2019 – 2023
At The Croc, an award-winning B2B marketing agency, I worked as a regular freelancer, developing brand identities, digital campaigns, storyboards for animations, and creating ebooks.
Havas CX Helia, Cirencester, United Kingdom
2022
I assisted Havas CX Helia in developing comprehensive email journey designs for several clients within the transportation sector. This involved creating strategic, user-centric designs to enhance communication and engagement throughout the customer lifecycle.
2022
I assisted Havas CX Helia in developing comprehensive email journey designs for several clients within the transportation sector. This involved creating strategic, user-centric designs to enhance communication and engagement throughout the customer lifecycle.
Flag, London, United Kingdom
2022
I supported Flag by designing a range of annual, sustainability, and integrated reports for various clients. This work involved crafting detailed and visually compelling reports to effectively communicate key information and insights.
2022
I supported Flag by designing a range of annual, sustainability, and integrated reports for various clients. This work involved crafting detailed and visually compelling reports to effectively communicate key information and insights.
McCann Enterprise, London, United Kingdom
2021
At McCann Enterprise, an internationally renowned design consultancy, I contributed to the development of communication templates for their multinational telecommunications client, Verizon.
2021
At McCann Enterprise, an internationally renowned design consultancy, I contributed to the development of communication templates for their multinational telecommunications client, Verizon.
Atomic London, London, United Kingdom
2020
As senior brand designer I was in charge of redesigning the visual identity for one of the UK’s biggest home and garden stores, Homebase.
2020
As senior brand designer I was in charge of redesigning the visual identity for one of the UK’s biggest home and garden stores, Homebase.
The Royal Society, London, United Kingdom
2019
The Royal Society, the world’s oldest scientific academy, employed me as a freelance graphic designer to create complex infographics and a range of digital and printed brochures.
2019
The Royal Society, the world’s oldest scientific academy, employed me as a freelance graphic designer to create complex infographics and a range of digital and printed brochures.
The Being Group, London, United Kingdom
2019
At the their London office I worked with a diverse range of clients – from start-ups and small businesses to global organisations and government agencies – on projects including branding, campaigns, websites, packaging and more.
2019
At the their London office I worked with a diverse range of clients – from start-ups and small businesses to global organisations and government agencies – on projects including branding, campaigns, websites, packaging and more.
Stantec, Reading, United Kingdom
2018 – 2019
As part of the Graphic Communication’s team at Stantec – the largest independent planning and design consultancy in the UK – I designed visual identities, brochures, exhibitions and infographics for print and digital media within the property industry.
2018 – 2019
As part of the Graphic Communication’s team at Stantec – the largest independent planning and design consultancy in the UK – I designed visual identities, brochures, exhibitions and infographics for print and digital media within the property industry.
University of the Arts London, London College of Communication, United Kingdom
2018
I assisted the lead graphic designer in creating a variety of materials for external and internal audiences across print and digital platforms. Work included collaborating with the wider college departments to develop materials that support promotional campaigns and events.
2018
I assisted the lead graphic designer in creating a variety of materials for external and internal audiences across print and digital platforms. Work included collaborating with the wider college departments to develop materials that support promotional campaigns and events.
hartliebmedia, Arnstein, Germany
2016
At hartliebmedia – a small, regional agency – my tasks involved designing campaign themes for various clients and developing high-quality print files for many different global markets.
2016
At hartliebmedia – a small, regional agency – my tasks involved designing campaign themes for various clients and developing high-quality print files for many different global markets.
Design Bridge and partners, Hamburg, Germany
2014 – 2015
I gained professional training in packaging design while getting to grips with the daily procedures of an international design agency. During that period I generated idea-driven concepts and visualised many designs for major fmcg brands within the cosmetic and grocery industry.
2014 – 2015
I gained professional training in packaging design while getting to grips with the daily procedures of an international design agency. During that period I generated idea-driven concepts and visualised many designs for major fmcg brands within the cosmetic and grocery industry.
Education
Master of Arts: Graphic Branding and Identity
2016 – 2017
University of the Arts, London College of Communication, United Kingdom
2016 – 2017
University of the Arts, London College of Communication, United Kingdom
Bachelor of Arts: Visual Communication
2012 – 2016
University of Applied Sciences, Augsburg, Germany
2012 – 2016
University of Applied Sciences, Augsburg, Germany
Clients
