Client
Rila Mountain
Agency
Theresa Hartlieb 
(+5 other designers)
Expertise
Brand Identity,
Packaging
Rila Mountain, a craft beer company founded in 2016, focuses on producing premium locally brewed beers and drinks for global export. 
The brand highlights its Bulgarian heritage, supporting regional businesses and using organic, locally sourced ingredients. It aims to foster social engagement and sustainable practices, including fair trade and waste disposal. The label features iconic Bulgarian landmarks and uses colours inspired by Rila Monastery’s frescoes to differentiate between lagers and ales. The logo is based on the Cyrillic alphabet, reflecting the company’s Bulgarian origins.
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