Client
LeMieux
Agency
Theresa Hartlieb
Expertise
Brand Identity,
Art Direction,
Packaging,
Digital Experiences
LeMieux rapidly grew from a little-known start-up to a successful global equestrian brand. To support this growth, the brand updated its visual identity for consistency across products and marketing. 
Known for its seasonal collections and distinctive “Matchy Matchy” concept, research revealed that the small red tab and this unique concept were key recognisable elements. The brand refreshed its appearance and established comprehensive guidelines to ensure consistent use of brand assets in all marketing materials and campaigns.
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